Mission

We exist to empower founders to take charge of their business and their
lives, by directing their most valuable resources: time & money, towards what
matters most to them.


Our values

  • The Golden rule
    We believe in treating others as we would like others to treat us. This
    principle guides our everyday actions fostering respect, empathy and kindness
    with our customers, colleagues, and any other relationship or interaction.
  • The Silver rule
    We don’t do unto others what we would not want done to us. We work in an
    environment where we have good intent and not cause harm or discomfort to
    others. We strive to create a considerate and safe environment where trust and
    collaboration can thrive.
  • Authenticity
    We believe in open and honest communication. By sharing information freely and
    clearly, we build trust, ensure accountability, and create a culture where
    everyone is informed, engaged, and empowered to contribute to our collective
    success.
  • Humility
    We recognize that we are part of a larger whole. We approach our work and
    relationships with a spirit of learning and growth, valuing the contributions
    and perspectives of others. By acknowledging our limitations and embracing
    continuous improvement, we cultivate a culture of mutual respect and shared
    progress.
  • Resourcefulness
    We emphasize finding effective ways to solve problems or achieve goals with
    the limited means available.
  • Accountability
    We are accountable to each other, our customers, and our future selves &
    future generations for our decisions and actions.

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